SEO · Local Search · AI Visibility
Get found on Google and in AI answers.
Berchtold helps local and growing businesses across Greater St. Louis and the Alabama Gulf Coast win the searches that matter: on Google, in the map pack, and in the AI answers your customers now ask first. SEO, local search, AI visibility, web, and content, built to turn searches into calls and customers.
Strategy That Ships.™
The Utilization Gap
Your martech stack is running at half-utilized capacity.
Most organizations use a fraction of what they already pay for. The problem is not the platform. It is the absence of a strategy to use it.
of the martech stack is actively used
Gartner's research shows average utilization has dropped from 58% to 33% in five years. Most organizations cannot articulate why.
Gartner CMO Spend Survey
of CMOs say their stack hasn't met expectations
Over half of marketing leaders are disappointed in the platforms they have already purchased. The tools are capable. The operations around them are not.
CMO Survey, Fall 2024
Fortune 500 marketers could articulate their martech ROI
When McKinsey asked one hundred senior marketers to explain their martech return, none could. Ownership of outcomes is the gap.
McKinsey
How We Work
Four services. One progression.
01
Foundation
A professional presence that gets you found on Google and named in AI answers, with no monthly commitment. The fastest way to go from invisible to searchable.
$1,500 one-time
Start with Foundation02
Growth
For the business that wants the phone to ring and results that compound. Ongoing search, local, and AI visibility work, run on the Berchtold Core platform.
$1,500–$2,500 / mo + $1,500 setup
Get the Growth plan03
Market Leader
For businesses ready to scale and build a brand that owns the market. Everything in Growth, plus full multi-channel reach and a dedicated strategist.
From $3,500 / mo + $1,500 setup
Become the Market Leader04
Enterprise
For mid-market and enterprise teams that need more than a package: platform builds, full ContentOS implementation, and custom AI operations. The home for our Marketing Maturity Assessment, headless web and DXP builds, and ContentOS engagements.
Custom
Talk to us68%
of online experiences begin with search — Google
46% local intent
of Google searches have local intent — Google
3× more leads
Content marketing vs. outbound — DemandMetric
Strategy That Ships.™
SEO · Web Design · Content Strategy
Our Clients
Built for businesses that need marketing to work.
- A mid-market marketing team running enterprise martech at less than half utilization
- A marketing organization shipping content but not at the cadence AI is now imposing
- A platform investment that sold a roadmap the team cannot execute
- A brand guide that lives as a PDF on a shared drive and cannot be queried by any tool the team uses
Sectors
Mid-market marketing team. Enterprise martech investment. Needs a partner who owns both the strategy and the execution.
Insights
From the practice.
Strategy That Ships.™
Find out what you're leaving on the table.
Get a free AI Visibility Report and see exactly where you stand in Google, the map pack, and AI answers. Or book a strategy call and we will map the path to more of the right customers.