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Insights

From the practice.

Digital Experience

10 min read

Your Sitecore Content Team Is About to Lose Access to the Platform's Most Powerful Features

Sitecore is retiring JSS and rebuilding its entire platform around AI-powered content operations. The Content SDK migration is not a developer housekeeping task. It is the gate between your content team and the next generation of authoring, personalization, and experimentation tools.

March 21, 2026

Martech

12 min read

WordPress 7 and the MCP Revolution: How AI Agents Are Reshaping the CMS That Powers 40% of the Web

WordPress 7.0 ships April 9 with native AI infrastructure, a Connectors UI for Claude and GPT, and a Model Context Protocol adapter that lets AI agents read and write your site. Here is what it means for headless architectures and why The Berchtold Group has already built the tools to meet it.

March 9, 2026

Strategy

10 min read

Why We Moved from Canva to Adobe Express, and Why Your Content Team Should Pay Attention

We migrated our internal processes and our clients' marketing teams from Canva to Adobe Express. The reason was not features. It was architecture, specifically where Adobe is headed with generative AI, extensibility, and the protocol layer that connects creative tools to brand systems.

March 9, 2026

Strategy

14 min read

The 7 Elements of Generative UX: Updating Garrett's Model for the AI Era

Jesse James Garrett's five-plane model defined UX for a generation. But generative AI broke the stack. The surface is no longer fixed, and the brand guide is now an input to machines. Here's the updated framework, with two new layers that change how we design, build, and optimize digital experiences.

March 3, 2026

Martech

14 min read

Your DXP Adoption Roadmap: A Practical Guide to Meeting Organizations Where They Are

Digital experience platforms promise transformation, but only for organizations that approach adoption with a clear, phased plan. This roadmap helps teams at every maturity level chart a pragmatic path from content foundations through intelligent orchestration, whether you're running a full DXP like Sitecore or Kentico, or building on a CMS like Umbraco or WordPress.

March 2, 2026

Strategy

12 min read

Your Brand Guide Is Your Content Operating System. Here's How to Make It Work.

Every piece of content your organization produces (social posts, video scripts, website copy, email campaigns) should trace back to a single document: your brand guide. In an era of AI-assisted content creation, that guide has become the most important tool in your stack.

March 1, 2026

Strategy

9 min read

Strategy Is a Commodity. Experience Is Not.

Gary Vaynerchuk recently said brand strategy is a commodity and relevance strategy is where it's at. He's directionally right, but the real differentiator isn't which strategy framework you use. It's the judgment that comes from executing across years and industries.

February 28, 2026

Strategy

11 min read

Why Marketing Must Align to Business Objectives: How AARRR and 4DX Make It Happen

Most marketing teams are busy but misaligned. Learn how the AARRR pirate metrics framework and 4 Disciplines of Execution create a roadmap for marketing leaders to achieve clarity, accountability, and measurable business impact.

February 27, 2026

Digital Experience

11 min read

SitecoreAI Changes the Game for Marketers. Here's What Actually Matters.

Sitecore unified its entire composable DXP under a single AI-first architecture. Twenty AI agents, brand-aware content generation, embedded experimentation, and edge personalization; here is what deserves your attention.

February 26, 2026

Strategy

7 min read

SEO Is Not Dead. AI Visibility Is the New Battleground.

Organic search isn't going away. But the surface where it matters most has shifted. If your content isn't being cited by AI-generated answers, you're losing ground you can't see on a rankings report.

February 25, 2026

Martech

7 min read

The Martech Utilization Crisis Is Not a Vendor Problem

Gartner's 33% utilization figure gets cited constantly. What doesn't get said: the problem isn't the platform. It's the absence of a strategy to use it.

November 15, 2025

Strategy

6 min read

Why Strategy-Only Engagements Fail

A 60-page strategic roadmap that sits on a shelf isn't strategy. It's deferred decision-making. The gap between recommendation and execution is where most consulting value disappears.

October 3, 2025

Maturity

8 min read

Measuring Digital Experience Maturity: A Practical Framework

Most organizations know their digital experience is underperforming. Few have a rigorous way to measure it. This framework gives you a starting point.

September 18, 2025

Analytics

9 min read

Attribution Modeling: What Actually Works for B2B

Multi-touch attribution has been promised as the solution to marketing measurement for a decade. Here's what it actually delivers, and where it falls short.

August 22, 2025

Strategy

2 min read

Why Local SEO is Essential for Your Business

Local SEO is crucial for businesses wanting to capture the attention of nearby customers. It enhances online visibility, builds authority, and drives more traffic to your website.

July 10, 2024

Martech

4 min read

Building a Next.js Sample App with Kontent.ai

A walkthrough of building a sample application using Next.js and Kontent.ai's multi-brand project feature to manage content for multiple brands in a single project.

May 1, 2024

Digital Experience

3 min read

Brett Berchtold Named Sitecore Most Valuable Professional

Brett Berchtold was named a Sitecore MVP in the Strategy category, one of 46 Strategy MVPs worldwide selected from over 24,000 active community participants.

January 31, 2020

Digital Experience

4 min read

Sitecore Symposium 2019: What's Coming in 2020

Highlights from Sitecore Symposium 2019, including Sitecore AI auto-personalization, XP 9.3, Content Hub 9.3, and the announcement of a five-year SaaS transition.

November 21, 2019

Martech

2 min read

Sitecore 9 Marketing Automation: First Look

Sitecore XP 9 introduced a brand new marketing automation application in the Launchpad. A first-hand look at how it works and what marketing outcomes it enables.

December 12, 2017

Martech

2 min read

Sitecore Personalization Rule Set Editor: Full Conditions List (v8)

A personalization rule in the Sitecore Rule Set Editor is the mechanism for implementing rules-based personalization. Here's a full list of out-of-the-box conditions in v8.

April 27, 2017