THE ALL-IN-ONE CRM FOR REAL ESTATE
Berchtold is the all-in-one CRM for real estate, with Sphere Intelligence.
Use your personal agent or AI chat of choice. Every app feature is available through MCP, the foundation we built on from day one. Relationships, email, deals, and activity connect back to the contact, building toward a 360-degree client view.
Every AI draft is checked against your brand rules before it ships. Brand rules are versioned, so you can see which rules were in effect when any piece was made.
PLANS
Start online. Standard onboarding is included.
One agent
One agent. Your site, CRM, email, and deals in one place, on brand.
$199 a month
Get StartedReal estate teams
Five seats to start. Add more at $49 a seat. Every agent works from one brand and one set of rules.
$499 a month
Get StartedBrokerages with many offices or teams
Many offices, many teams, one brand. Talk to us about a plan that fits.
Custom
Talk to UsPay for a year and get two months free, on added seats too. Solo Agent is $1,990 a year, Team is $4,990 a year, and each added Team seat is $490 a year.
Each paid seat includes a monthly AI credit allowance. Credits cover work such as agent runs and content generation. If a team uses more, it can buy more credits in blocks. Usage stays visible, so a heavy month does not become a surprise bill.
WHAT EVERY PLAN IS BUILT ON
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
ContentOS is our methodology. It is built into how Berchtold works. You do not buy it separately.
Berchtold is not the chatbot. Berchtold is what makes the chatbot understand and run the brokerage.
YOUR WEBSITE
Build your website in Berchtold, with property search for each MLS you are licensed for. Or keep your own WordPress site and connect it with the Berchtold Abilities plugin.
Either way, a custom domain is yours. If you leave, you take the domain with you.
Each website build is scoped and priced before work starts.
Your domain is yours, wherever your website runs.
We help your team get the first version running. Standard onboarding is free with every plan.
If the setup goes past the standard path, we define the work and price before it starts.
OPTIONAL SERVICES
Consulting is a separate track. Add it when you need senior strategy or implementation work. Skip it when you do not.
| # | Service | Format | What it does |
|---|---|---|---|
| 01 | Assessment | 4 to 6 weeks | Maps the current state and produces a 12-month roadmap with prioritized recommendations. |
| 02 | Local SEO | Monthly retainer | Improves how you show up in local search and map results. |
| 03 | Content Strategy | Monthly retainer | Ongoing content strategy and production for search and AI-generated answers. |
| 04 | Social Media Management | Monthly retainer | Plans, produces, and posts your social content. |
You do not need an Assessment, Local SEO, Content Strategy, Social Media Management, or a website build to use Berchtold. The app stands on its own. Services and the website add-on are there when the work needs a strategy partner, custom implementation, more hands, or an owned web presence.
FREQUENTLY ASKED QUESTIONS
Those platforms help run parts of the real estate business. Berchtold is the all-in-one CRM for real estate, with Sphere Intelligence. It keeps every client, deal, message and date on one record, under one brand and one set of rules. It knows your whole sphere and tells you who to call, what to send and when. Keep the tools you like, and Berchtold gives people and AI the context and rules to use them together. Your website can run in Berchtold or on your own WordPress site. Either way, a custom domain stays yours.
No. The app is a standalone product. Onboarding is free. Assessment, Local SEO, Content Strategy, and Social Media Management are optional for organizations that want more strategy or implementation support.
Yes. Build your website in Berchtold, with pages, posts, menus, and property search for each MLS you are licensed for. It gets a free Berchtold address, and you can connect your own domain. If you would rather keep a WordPress site, connect it with the Berchtold Abilities plugin.
It depends on where it runs. A website hosted in Berchtold stays in Berchtold, but a custom domain is yours, and you take it with you. A WordPress site connected with the Berchtold Abilities plugin is yours: the hosting, admin access, and content stay with you. The connection to Berchtold stops, and the site keeps running.
Standard onboarding includes connecting one standard CRM, importing your brand and core rules, and getting the first workflows running. Complex migrations, data cleanup, historical backfills, custom data models, and bespoke integrations are scoped separately before work begins.
Yes, on every plan. Use your personal agent or AI chat of choice, including Claude, ChatGPT, Muse, or another MCP-compatible tool. We started with MCP (Model Context Protocol) on day one and grew the app around it. Every app feature is available through MCP, with client context connected back to the contact. It signs in as you and gets your access, nothing more.
AI credits cover compute-heavy work such as agent runs and content generation. Each seat includes a monthly credit allowance. Extra usage is billed in blocks. The app shows usage before an overage becomes a surprise.
Monthly plans can be canceled at any time and stay active through the paid billing period.
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
START WITH YOUR TEAM
Choose a plan. Bring the brand. We will help get the first workflows running.