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BerchtoldBerchtold

How We Work

Four services.
One progression.

Each engagement is designed to stand alone or build on the previous. Most clients start with the Assessment. What happens next depends on what it finds.

01

Project-based · 4–6 weeks

Marketing Maturity Assessment

A scored evaluation of your marketing across five dimensions: search, content, web, analytics, and technology. Delivered with a prioritized roadmap and an executive debrief. Not a proposal. Not a sales pitch. A real picture of where you are, where the gaps are, and what to do about them.

$15,000–$25,000

Book the Assessment

What you get

  • Marketing maturity scorecard across five dimensions
  • Findings report with prioritized recommendations
  • Strategic roadmap scoped to your team and platform
  • Executive debrief session
  • Path and pricing for downstream engagement

02

Project-based to multi-year · Scoped per engagement

Web Design & Development

Website and platform builds across the full range: from a focused marketing site on headless WordPress to a full enterprise build on Sitecore XM Cloud or Kontent.ai. Headless and composable by default.

Starting at $20,000

Talk About Your Website

What you get

  • Platform selection and architecture: WordPress, Sitecore, Kontent.ai
  • Custom design grounded in your brand and audience
  • Headless, composable, API-first implementation
  • Performance optimization and Core Web Vitals
  • SEO and GEO architecture built in from day one
  • Editorial governance and CMS training
  • Analytics integration and conversion tracking

03

Project-based · 8+ weeks

ContentOS Implementation

Full implementation of the ContentOS operating model across all four layers: Brand, Content, Agent, and Signal. Works best on a headless, composable, API-first content platform.

Starting at $30,000

Build Your ContentOS

What you get

  • Brand Layer: machine-readable brand system via MCP
  • Content Layer: structured content graph, API-first architecture
  • Agent Layer: Routine design, MCP integration, durable workflows
  • Signal Layer: telemetry, closed-loop reporting
  • Team training and enablement
  • Documentation and handoff

04

Monthly retainer · Ongoing

Content Strategy & Search

Editorial direction, structured content production, and search visibility in one practice. Built for AI-assisted production with full brand governance across traditional search, local, and AI-generated answer surfaces.

Starting at $5,500/month

Build a Content Strategy

What you get

  • Editorial direction and content pillar governance
  • Topic and keyword research tied to real search demand
  • Content production: articles, pages, guides, long-form
  • AI-assisted production with brand governance
  • Technical SEO audit and ongoing optimization
  • GEO optimization for AI answer surfaces
  • Local SEO where applicable
  • Performance reporting across content and search

Common Questions

Before you reach out.